The flower shop has a loyal customer base, but no digital presence. Orders were placed entirely over the phone, which created high friction—especially for new customers who didn’t know what to ask for or how to describe what they wanted.

“I want to get flowers for Mother’s Day, but I don’t even know where to start. I don’t have time to call and figure it out.” — User interview, Male, 30s

The existing system lacked:

-Convenience and speed (especially for last-minute shoppers)
-A visual reference of bouquet options
-A guided experience for people with no flower knowledge

People aren’t looking for “the perfect flower.” They’re looking for confidence that their gift will be meaningful and appropriate.

-guided quiz: choosing base flower, color palette, budget, pick up time, budget,
-inbox - messaging system with the florist 
-One-tap order & payment integration
-Order Status Update 

I reimagined a seamless shopping experience for people who doesn't know where to begin their flower bouquet journey. With a guided questionnaire, it assists not only the customers to flesh out their needs in an organized matter but also for the florists to better understand the customer's vision. 

Home → Order Custom Bouquet→ Guided Questions to spark the conversation with the florist→ Confirm Order

✅ Reducing of order time from ~10 minutes to <2 minutes
✅ Users feeling more confident and less overwhelmed
✅ Designing a scalable system to support future occasions (Valentine’s Day, birthdays, etc.)

-Add seasonal “Express Picks” for high-demand holidays
-Integrate push notifications for last-minute reminders
-Referral Program/Social Sharing
-Recipient Profiles (Mom likes pastels, Partner loves sunflowers, etc.) to personalize faster next time
-‘Surprise Me’ Mode - A fully randomized option for spontaneous users—great for those who just want something nice and fast with minimal input. (“Trust our florists to craft something beautiful within your budget.”)
-AI-Powered Flower Suggestions (Integrate a smart recommendation engine that learns from user behavior (past orders, preferred palettes, occasions) to pre-fill answers or suggest new bouquet styles.)
e.g., “Based on your past choices, we think you’ll love this soft peach bouquet for Mom.”
-Occasion Reminders & Auto-Scheduling
-Flower meaning description page
-Creating an app/platform as the florists

This project wasn’t just a UI challenge—it was a business transformation. I helped bring a local flower shop into the digital age by creating a product rooted in user empathy and simplicity. 

The result? A delightful, modern tool that makes gifting flowers feel effortless—even for first-timers.